Based upon a love for fantasy novels, this hotel experience would allow lovers of renaissance faires and the otherwordly to immerse themselves and make escapism a reality. Layouts are kept to a minimalist scheme to allow for images to stand out. Blackletter and serif typefaces are utilized to evoke the feeling of the middle ages. Logo design is inspired by a crest to harken to the days of old. Copy is kept whimsical and utilizes phrases often used at Renaissance Faires.