Poster Design: Fast Company Innovation Fest
For the Fast Company Innovation Fest, the poster design project centered on an in-depth study of typography and color, aiming to create an engaging and cohesive set of posters. The objective was to explore and apply principles of visual hierarchy, effective typography, and thematic consistency. Through meticulous selection of fonts and color schemes, the project sought to capture the festival's innovative spirit, ensuring each poster communicated its message clearly and compellingly while maintaining a unified aesthetic across the series.
Final design grid and composition utilizes a bold, modern typeface to convey the theme of the festival. Color choice leverages a trio of colors to create a dynamic but cohesive set of posters that evoke the feminine panel of speakers.
CONCEPT DISCOVERY
INTIAL SKETCHES & GRID EXPORATION
ROUGH DIGITAL COMPS
REFINED DIGITAL COMPS
COLOR EXPLORATION
FINAL DESIGN & MOCK UPS